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Your amazing content won’t be able to attract visitors on its own, so be sure to have a clearly defined content promotion strategy. Then, each time you publish a fresh blog post, share it on the top social media sites (as shown above) but also send it to the people on your email list, promote it at the top industry related forums, find related questions on Quora and answer them linking back to your new article, and so on.

White Hat SEO Tutorial - How to Improve Search Performance While ...

Hi Ryan, now this is some high-quality content right there! I absolutely loved your article! Very useful, the tips are practical and I love the fact that you’ve included snippets of how these have worked for you. Will be trying all of these strategies. Will let you know how it goes. Didi

Great post Ryan.I like your second strategy of finding opportunities … new and really effective if utilized properly and most probably regularly. One white hat quick link building technique is to search for sites that allow blog posts on their sites by creating your own account. Not article directories rather real sites that have real quality content on their sites, and that allow do-follow links inside the article. Those sites might difficult to find but in some niche like gardening, home improvement it is easily available.If you are expert in search you are definitely exert in link building.

White hat seo techniques:7 things to do to rank pages high ...

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Moderate the content that’s posted by other people on your website: blog comments, forum threads, etc. Keep an eye on links pointing to spammy, low quality and dangerous sites.

What is White Hat SEO?

One white hat quick link building technique is to search for sites that allow blog posts on their sites by creating your own account. Not article directories rather real sites that have real quality content on their sites, and that allow do-follow links inside the article. Those sites might difficult to find but in some niche like gardening, home improvement it is easily available.

I hate love, you hate love, we all hate love, phishing bait! Who knew that malware could be your friend? With ScrapeBox, we can turn the most evil of evil’s into an inbound link opportunity by playing the Good Samaritan. Not all webmasters are the savvy types and many of them do not even use Google Webmaster Tools or for that matter, some don’t even check their website more than once every 3 months. As is the case with internet vulnerabilities, malware and other exploits make their way around the net like an out of control pest. Why not help out others who are less fortunate and inform them? You may just get a link out of the process because they will be so grateful.

Try to avoid sitewide (sidebar, footer, etc) links; Google has learned that they are used to manipulate its search results, so it may choose to penalize your site. It’s best to contact the people that have linked to your website that way and ask them to remove the links. Contextual links (links surrounded by text) are much safer and more valuable.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

In 2014 (the most recent data available), Searchmetrics reported that over a third of Google search results incorporated Rich Snippets supported by Schema, but only 0.3% of websites were making use of the Google-approved Schema tool. I suspect that percentage has improved over that past couple of years, but the opportunity to use Schema as a competitive edge is still huge.

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique. The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine. Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.

Some plug-ins can slow down your site a lot, making it lose its good rankings. Fortunately, P3 (Plugin Performance Profiler) will show you which plug-ins aren’t coded in an efficient manner.

Bad practices: Blackhat SEO Illicit techniques that manipulate search engines to try to rank a site higher are considered blackhat techniques that violate our Webmaster Guidelines. Do not pay for links pointing to your site to be placed on the internet with the intent of passing PageRank and manipulating Google Search. These links may be called sponsored links or paid advertising, hidden in HTML, or inserted as optimized anchors in articles, comments, and footers. Learn to avoid such practices on our link schemes page.

Search is still in its infancy. They look at page layout and markup, aggregate and localized user engagement metrics, as well as linkage data to determine the relative importance and meaning of a document.

. Sometimes you will want to contact a webmaster, but you won’t be able to find his or her email address. Often times, emails like contact@theirdomain.com or info@theirdomain.com are valid, but how can you know this for sure? You don’t want to email them blindly and be classified as a spammer.

. High end hosting providers may offer advanced backup systems, but you can solve the problem even if your site uses an inexpensive shared hosting account. There are several WordPress plug-ins that can back up your files and database – BackUpWordPress, for example.

This shows algorithms that you’re trying to educate viewers by offering more information and, naturally, leads to more keyword opportunities. In addition, you’ll want to have keyword-optimized title tags to ensure consistency in your webpage’s indexing and ranking.

A 100% ethical way of getting high quality, traffic producing backlinks is to add your online business to well known sites like Google Maps, Bing Maps, Manta, Yellow Pages, and so on. Discover more ways of getting high authority backlinks for free.

Great stuff! I remember the old days and how we used to do things. But, you’re right, it’s a new era and these techniques are a must! I am using all of these with my creation of niche websites and the work, though time consuming at times, surely pays off. Nice work!

Use, by you or one client, in a single end product which end users are not charged for. The total price includes the item price and a buyer fee.

. If you plan to launch a new site, the chapters of an Amazon bestseller, industry-related book can be used for your website’s categories. It’s a quick and effective way of planning your website structure and it works fine in any niche, provided that you pick the proper book.

Best practices: Whitehat SEO These techniques aim to improve a site by focusing on the visitors instead of on ranking higher. Examples of good, whitehat techniques include creating organic, high-quality content and adding good descriptive tags covered in the previous module. They adhere to Webmaster Guidelines, which your site should follow to rank well and organically in Google Search.

Incorporating UX best practices is easy. The web is filled with templates and advice. What separates the pros from the amateurs is A/B testing. Each one of us has our own biases that will influence how a web page is constructed. By running a series of experiments, you will be able to quantify what is working, what isn’t, and continue testing until you get it right.

Don’t buy an aged domain for your new website without checking it thoroughly. People have created fake PR9 domains by redirecting them to real PR9 sites, and then they have sold them for large amounts of money, for example. A good domain has many links from industry-related, highly authoritative websites pointing to it.

Last but certainly not least is the ability to check domains for their IP and country of origin, otherwise known as domain resolving or IP resolving. While this probably would not be used daily, it is still a handy feature to have available. The first step in this process is to fire up the proper addon by heading to the addons tab at the top of the tool – then selecting Domain Resolver. If the addon is not showing up, you need to install it from the list of available addons.

According to The Content Marketing Institute’s 2015 B2C study, only 37% of respondents believe they are effective at content marketing. Since content is one of the top two Google ranking factors, it’s pretty important to get it right. Once again, this presents a huge opportunity for those willing to invest the time to make that happen.

I first started promoting a “mobile first” approach to SEO back in March of 2015, when I dubbed Google’s pending mobile update “Mobilegeddon”. The name caught on, but the April 21, 2015, update didn’t create as big an upheaval as expected. It did, however, put everyone on notice, that mobile was here and no longer “the future”. Those who did not heed the warning to go mobile will soon be paying the price.

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

If you run an e-commerce website, take the time to rewrite all the product descriptions, turning them into engaging calls to action. If you simply copy/paste the manufacturers’ descriptions, you’re going to have a hard time trying to rank those product pages. Most people are lazy, so there are probably thousands of identical text snippets in Google’s index for each product you’re trying to sell.

. Use Quora to understand the main problems of your potential customers. Then, write a report that solves/answers them and give it away on your website, or upload it to the top document sharing sites.

Damn Brian, You rock like mad, this is simple to implement though it requires a huge amount of energy. But it’s worth the effort. Signing up for your article is really worth it. I give you a thumbs up.

Ryan Stewart My name is Ryan Stewart and I’m a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the Department of Defense. I specialize in organic search, content marketing and performance analytics. I hold a number of online certifications as well as a Master’s in Business Administration (MBA).

In a Google Webmaster Q&A forum, Matt Cutt’s stated blog comment links are perfectly fine. In fact, it’s a practice he uses himself.

Nevertheless, after checking the “allintitle” competition, the decision to target a particular keyword (or not) should be taken only after evaluating the strength of the top 10 competitors. There are keywords that return hundreds of millions of Google search results and yet have a weak top 10, while searches for other industries will only display a few thousands of search results, despite having a very strong top 10.

Having a dedicated “Contact Us” page which lists your contact address, phone numbers, etc. is mandatory. Google wants to make sure that you run a real business, and not an affiliate site built for the sole purpose of netting a quick buck.

All that is required for you to do now is select the “Load from ScrapeBox Harvester” option and then click START. When the results are done, you will have the option of downloading a .txt file with up to 1,000 backlinks. Not too shabby for being free…

Make Google index your new blog posts fast. Log into your Google Search Console account, choose “Crawl” -> “Fetch as Google”, type in the URL of your new article, and then click “Fetch”; your fresh content will be indexed right away.

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No, I would not argue with the fact that time and effort produce results. The network building and vertical research take time, but it is rewarding for all current and future verticals. Thanks for sharing.

When you select the WHOIS option, you will be presented with a screen like the one below. All you have to do at this point is click the “Load” button and then “Load from ScrapeBox harvester”. Once your URLs are loaded, it’s as simple as pressing “Start”.

. Mix regular search operators to create Google queries that highlight less exploited link opportunities. As an example, many people will try to find guest blogging opportunities by typing their keyword + “write for us” into Google’s search box, but only a few of them will also search for their keyword + “write for me”.

He is the proud Founder & Chief Architect of cognitiveSEO, an SEO Toolset focused on in-depth analysis of ranking signals. With over 8 years experience in affiliate marketing and search engine optimization and 12 years in programming and web development, he has gone from Web Developer to Super Affiliate for large international networks. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. His passion for search engine marketing led him to create his own SEO Toolset, trying to solve the issues that he is facing in the search engine optimization field.

Pop-ups may be a necessity, but don’t forget to take user experience into account. Google will penalize your site if you display huge pop-ups on tiny smartphone screens, hiding the actual content. It’s best to use brightly colored buttons for your calls to action on the mobile version of the site.

Excellent case study, Brian/Richard. I have bee blogging for a few years and just recently found out how important promotion really is. Like Derek Halpern says, “20% of your time should be focused on writing and 80% should be focused on promotion”. Richard obviously spent a ton of time on this one post, but it should work FOR him for the long time. Well done, Richard! Way to take action and as always, thanks for the tips, Brian!

So, how do you get sites to link to your page? That’s a tricky task, but make sure your page is a destination people want to link to, and you’re halfway there. Another way is to offer link exchanges with other sites that cover material related to your content. You don’t want to trade links with just anyone because many search engines look to see how relevant the links to and from your page are to the information within your page. Too many irrelevant links and the search engine will think you’re trying to cheat the system.

Even if the name White Hat SEO sounds too ethical, it still is about skills which enfold White Hat SEO tactics. These tactics are about fewer technical dexterity and are more into creative skills and organic techniques. This methodology demands qualitative approach to framing a site which helps ensure enhanced performance in terms of search. For White Hat SEO, the most important factors of a website that are taken into consideration are optimization of written content, meta details, images and videos, site framework, and overall performance of website. Some of the best practices and White Hat SEO techniques are as follows.

That’s right—keyword research is still important in 2017. With Google providing less KW data all the time, two of the largest SEO tool providers, Moz and Ahrefs, have developed and improved KW tools hoping to fill the void. However, the way one goes about performing and using the results from KW research in 2017 has changed, thanks to RankBrain.

I pride myself on providing top notch content, for free. If you’ve followed my work you know first hand, I’ve never sold anything before.

Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined.

 

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